Deskripsi Pekerjaan
Are you a creative strategist with a passion for driving measurable results? Beatrice Clothing is looking for a talented Ads Specialist to join our dynamic marketing team in Jakarta Barat. In this role, you will take the lead in planning, executing, and optimizing our digital advertising campaigns across various platforms to maximize brand visibility and revenue growth.
We are seeking a data-driven professional who can blend analytical rigor with creative storytelling. You will be responsible for managing our ad spend, conducting deep-dive performance analyses, and collaborating with our design team to create compelling ad creatives. If you are eager to make an impact in the fast-paced fashion industry and thrive in a contract-based environment, we want to hear from you.
Tanggung Jawab
- Plan, implement, and manage multi-channel advertising campaigns (Facebook, Instagram, Google Ads, and TikTok).
- Analyze campaign performance metrics (KPIs, ROAS, CTR, CPC) to optimize ad spend and improve return on investment.
- Conduct A/B testing on ad copy, images, and targeting parameters to determine the most effective strategies.
- Monitor market trends and competitor activities to identify new opportunities for growth.
- Collaborate with the creative team to develop high-converting visual assets and ad copy.
- Prepare regular performance reports and actionable insights for the marketing management.
- Ensure all advertising activities comply with platform policies and brand guidelines.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 1-2 years of experience in digital advertising or social media marketing.
- Proven track record of managing successful ad campaigns with a focus on ROI.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English and Indonesian.
- Familiarity with marketing tools such as Google Analytics, Facebook Business Manager, and Google Ads.
- Self-motivated, detail-oriented, and able to work independently in a contract role.