Deskripsi Pekerjaan
Join 1602 Craft Beer as an Advertising Coordinator and shape how our craft beer brand connects with consumers across Malaysia. In this dynamic role, you'll orchestrate end-to-end advertising campaigns that blend creativity with strategic planning. From coordinating multi-channel initiatives to analyzing performance metrics, you'll ensure our marketing efforts resonate with craft beer enthusiasts while maximizing ROI. You'll collaborate closely with vendors, internal teams, and external partners to maintain brand consistency and drive campaign excellence. This position offers the opportunity to work within Malaysia's growing craft beer scene, where your advertising expertise will directly impact brand visibility and customer engagement.
Tanggung Jawab
- Plan, coordinate, and execute integrated advertising campaigns across digital and traditional channels
- Liaise with vendors, agencies, and creative teams to ensure timely campaign delivery
- Analyze campaign performance metrics and provide actionable insights for optimization
- Manage advertising budgets, track expenses, and ensure cost-effective resource allocation
- Develop compelling advertising content aligned with brand guidelines and marketing objectives
- Monitor market trends, competitor activities, and consumer preferences
- Collaborate with sales and product teams to align advertising initiatives with business goals
Kualifikasi
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 1-2 years of experience in advertising coordination or campaign management
- Proficiency in advertising platforms (Google Ads, Facebook Ads Manager, etc.)
- Strong analytical skills with ability to interpret performance data
- Excellent communication and interpersonal skills for vendor/client management
- Detail-oriented with exceptional organizational and time management abilities
- Creative thinking with understanding of craft beer industry trends preferred