Deskripsi Pekerjaan
Are you a creative storyteller with a passion for retail marketing and digital engagement? Lippo Malls Indonesia is seeking a dynamic Advertising & Promotion Social Media Officer to join our team at the prestigious Palembang Square. As a leader in the Indonesian retail and entertainment landscape, we are dedicated to creating memorable experiences for our shoppers and tenants.
In this pivotal role, you will serve as the digital voice of Palembang Square, bridging the gap between our mall activities and our community. You will coordinate and implement comprehensive marketing plans while overseeing the daily operational activities of the Marketing Communication department. We are looking for a proactive professional who can drive brand awareness, manage social media content strategies, and collaborate effectively with various stakeholders to ensure our promotional campaigns are a success. If you thrive in a fast-paced environment and want to shape the digital presence of one of the region's premier shopping destinations, we encourage you to apply.
Tanggung Jawab
- Coordinate and implement comprehensive marketing plans and promotional activities to drive foot traffic and tenant sales.
- Manage and curate engaging content across all social media platforms (Instagram, Facebook, TikTok, etc.) to enhance brand visibility.
- Monitor daily operational activities within the Marketing Communication department to ensure seamless execution of campaigns.
- Analyze social media performance metrics and market trends to optimize content strategy and engagement rates.
- Collaborate with internal teams and external agencies to produce high-quality visual assets and marketing materials.
- Assist in organizing mall events, grand openings, and seasonal promotions to maintain a vibrant community atmosphere.
- Respond to customer inquiries and feedback on digital channels professionally and in a timely manner.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Public Relations, or a related field.
- Proven experience in social media management, digital marketing, or advertising within the retail or hospitality industry.
- Strong creative writing skills with the ability to produce compelling copy and visual concepts.
- Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) and basic graphic design software (e.g., Canva, Adobe Creative Suite).
- Excellent interpersonal and communication skills, with the ability to work well in a team-oriented environment.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Fluency in Indonesian and English (both verbal and written) is preferred.