Deskripsi Pekerjaan
Kunkwan is an industry-leading Mandarin Language Center dedicated to providing high-quality education and cultural exchange. We are currently seeking a dynamic and creative Brand Officer to join our team in Jakarta. This role is designed for a marketing enthusiast who is passionate about storytelling, social media ecosystem, and building a powerful brand presence in the educational sector.
As our Brand Officer, you will be the voice of Kunkwan across multiple digital platforms. You will bridge the gap between our educational services and our community, ensuring that our brand values are communicated effectively and consistently. We are looking for a professional who can blend strategic thinking with creative execution to drive engagement and brand loyalty.
Joining Kunkwan means becoming part of a collaborative environment where innovation is encouraged. You will have the opportunity to lead social media marketing initiatives, collaborate with cross-functional teams, and play a significant role in our expansion strategy. If you have a knack for digital trends and a desire to make a meaningful impact in the education industry, we want to hear from you.
Tanggung Jawab
- Develop and implement integrated brand strategies to increase Kunkwan's market presence.
- Manage and curate content for all social media platforms including Instagram, TikTok, and LinkedIn.
- Ensure brand consistency in all marketing collateral, from digital ads to physical signage.
- Analyze market trends and competitor activity to identify unique branding opportunities.
- Engage with the online community and manage reputation through proactive social listening.
- Collaborate with the creative team to produce high-impact visuals and copy.
- Track, analyze, and report on the performance of social media campaigns using data-driven insights.
- Coordinate with the sales team to align marketing efforts with lead generation goals.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- At least 1-2 years of experience in Brand Management or Social Media Marketing.
- Deep understanding of social media algorithms and digital marketing best practices.
- Exceptional copywriting skills in both Indonesian and English.
- Strong analytical skills with the ability to interpret marketing data.
- Creative mindset with a keen eye for aesthetics and design trends.
- Excellent communication and interpersonal skills to work effectively with diverse teams.
- Prior experience in the education or language service industry is a significant advantage.