Deskripsi Pekerjaan
Are you a creative powerhouse with a passion for crafting engaging, sales-driven content? J&T Express, a leading global logistics company, is seeking an innovative and results-oriented Content Creator Specialist to join our dynamic team in Jakarta Utara. In this pivotal role, you will be instrumental in shaping our brand's voice, boosting online presence, and driving measurable conversions through compelling digital narratives.
We're looking for someone who lives and breathes content – from strategic ideation to meticulous execution and performance analysis. You will be responsible for developing and implementing content strategies that not only captivate our audience but also translate directly into increased engagement, higher conversion rates, and outstanding campaign performance. If you have a strong portfolio of impactful copywriting, a keen eye for visual storytelling, and a proven track record of optimizing content for search engines and social media, then this is your opportunity to make a significant impact with a rapidly expanding global brand. Join us and help J&T Express connect with millions!
We're looking for someone who lives and breathes content – from strategic ideation to meticulous execution and performance analysis. You will be responsible for developing and implementing content strategies that not only captivate our audience but also translate directly into increased engagement, higher conversion rates, and outstanding campaign performance. If you have a strong portfolio of impactful copywriting, a keen eye for visual storytelling, and a proven track record of optimizing content for search engines and social media, then this is your opportunity to make a significant impact with a rapidly expanding global brand. Join us and help J&T Express connect with millions!
Tanggung Jawab
- Develop and execute comprehensive content strategies aligned with marketing and sales objectives, focusing on engagement, lead generation, and conversions.
- Create high-quality, sales-driven content across various formats, including articles, blog posts, social media updates, website copy, email campaigns, and video scripts.
- Craft compelling and persuasive copywriting that resonates with target audiences and effectively communicates J&T Express's value proposition.
- Optimize all content for SEO best practices, keyword integration, and audience engagement across multiple digital platforms.
- Manage and maintain J&T Express's social media presence, ensuring consistent brand voice and active community engagement.
- Monitor content performance using analytics tools, providing regular reports and actionable insights to continuously improve content effectiveness and campaign ROI.
- Collaborate closely with marketing, sales, and design teams to ensure content consistency and alignment with overall brand messaging and campaign goals.
- Stay abreast of the latest content marketing trends, digital tools, and competitor activities to identify new opportunities and maintain J&T Express's competitive edge.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 3-5 years of proven experience in content creation, digital marketing, or copywriting, preferably in a fast-paced e-commerce or logistics environment.
- Exceptional copywriting and editing skills with a strong portfolio showcasing sales-driven content and successful campaign outcomes.
- Proficiency in SEO principles and content optimization techniques, with a solid understanding of Google Analytics and other content performance tools.
- Demonstrated experience in managing social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) and developing engaging social media content.
- Ability to work independently and collaboratively in a dynamic, target-driven environment, managing multiple projects simultaneously.
- Strong analytical skills with the ability to interpret data and translate insights into actionable content strategies.
- Fluency in Bahasa Indonesia and excellent command of English, both written and verbal.