Deskripsi Pekerjaan
Join Appsilon Corporation as a Digital Marketing Specialist and drive impactful online campaigns that elevate our brand presence. In this pivotal role, you'll strategize, execute, and optimize multi-platform digital advertising initiatives to maximize ROI and engagement. You'll collaborate with cross-functional teams to ensure cohesive marketing efforts while leveraging data-driven insights to refine campaigns. We're seeking a results-oriented professional who can navigate the dynamic digital landscape and translate business objectives into measurable growth.
Tanggung Jawab
- Develop, implement, and manage digital advertising campaigns across Google Ads, Facebook, Instagram, and other platforms
- Monitor campaign performance metrics (CTR, CPC, conversions) and optimize for maximum ROI
- Conduct A/B testing on ad creatives, targeting parameters, and landing pages
- Collaborate with design and content teams to align campaign assets with brand guidelines
- Generate regular performance reports and present actionable insights to stakeholders
- Stay updated on digital marketing trends, platform algorithms, and industry best practices
- Manage digital marketing budgets and ensure cost-efficiency across campaigns
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 2 years of hands-on experience in digital marketing campaigns
- Proven expertise with Google Ads, Facebook Ads Manager, and analytics tools
- Strong analytical skills with ability to interpret data and optimize campaigns
- Excellent written and verbal communication skills for stakeholder reporting
- Creative mindset with ability to develop engaging ad copy and visuals
- Project management skills to handle multiple campaigns simultaneously
- Proficiency in SEO/SEM principles and content marketing fundamentals