Deskripsi Pekerjaan
Direct Response Copywriter & Quality Lead â Transform Campaigns at Amare Group Inc in Manila City
Amare Group Inc, a trailblazer in performance-driven marketing, is seeking a Direct Response Copywriter & Quality Lead to take our client campaigns to the next level. Based in the bustling hub of Manila City, this hybrid role blends creative copywriting with quality leadership, offering a unique opportunity to impact the success of high-stakes direct response initiatives.
In this role, you will craft compelling, data-backed copy across diverse channelsâsocial media ads, landing pages, email sequences, and influencer partnershipsâall in Taglish (Tagalog-English) to deeply connect with our target audience. Your mission is clear: drive conversions, improve performance metrics, and raise the bar for copy quality. As Quality Lead, you will define and enforce editorial standards, mentor a team of copywriters, and ensure every piece of content aligns with the brand voice and strategic goals.
We are looking for a candidate who is not only a skilled copywriter but also a natural leader with a passion for data. You will analyze campaign results, perform A/B tests, and iterate based on insights to continually enhance effectiveness. You thrive in a collaborative environment and enjoy bringing out the best in your teammates. Your portfolio should demonstrate a history of producing copy that converts, and your communication skills should shine in both Tagalog and English.
Join Amare Group Inc and enjoy a competitive compensation package (PHP 70,000 â PHP 100,000 per month), a supportive culture, and the chance to make a real difference. If you are ready to write, lead, and optimize, apply today!
Tanggung Jawab
- Write high-converting direct response copy for advertisements, landing pages, email campaigns, and influencer scripts in Taglish.
- Lead quality assurance processes to ensure all copy aligns with brand guidelines, tone, and performance standards.
- Analyze campaign data and leverage insights to refine copy, test hypotheses, and improve conversion rates.
- Collaborate with creative and strategy teams to develop cohesive messaging that supports marketing objectives.
- Manage and mentor junior copywriters, providing feedback and fostering professional growth.
- Stay updated on industry trends, competitor activities, and direct response best practices to innovate our copy approach.
- Conduct A/B testing on copy variables and report on findings to stakeholders.
- Develop and maintain copy style guides, templates, and quality benchmarks.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Journalism, or related field.
- At least 3-5 years of experience in direct response copywriting, with a proven track record of high-converting campaigns.
- Excellent command of Tagalog and English, with the ability to write fluidly in Taglish.
- Strong analytical skills and familiarity with performance metrics (CTR, ROAS, conversion rate).
- Experience in quality control or editorial oversight is a plus.
- Proficiency with A/B testing tools and platforms (Google Optimize, VWO, etc.).
- Demonstrated leadership skills, with experience mentoring or managing other writers.
- Highly organized, detail-oriented, and able to handle multiple projects in a fast-paced environment.