Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for performance marketing? Balsam Brands is seeking a skilled Google Ads Strategist to join our dynamic team. As a leading e-commerce company, we are dedicated to providing equal employment opportunities to all qualified individuals, fostering a diverse and inclusive workplace. We believe that our success depends on the talent and creativity of our team members, and we are committed to hiring the best people for the job regardless of background.
In this role, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, conversions, and revenue growth. You will leverage your analytical skills to maximize ROI and contribute to our overall marketing strategy. We offer a competitive salary and the chance to work with cutting-edge tools in a fast-paced environment. You will have the autonomy to make strategic decisions and the support needed to implement them effectively.
Tanggung Jawab
- Manage and optimize Google Ads (Search, Display, Shopping) campaigns to achieve specific KPIs.
- Conduct comprehensive keyword research and audience targeting to identify high-value opportunities.
- Monitor daily budget allocation and bid strategies to ensure cost-efficiency.
- Analyze campaign performance data and generate actionable reports for stakeholders.
- Collaborate with the creative team to develop high-converting ad copy and landing pages.
- Stay updated on industry trends and Google Ads best practices to maintain a competitive edge.
- Optimize landing page experiences to improve Quality Score and reduce CPC.
Kualifikasi
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Search Certification is highly preferred.
- Proven experience (2+ years) managing successful PPC campaigns in an e-commerce environment.
- Strong analytical skills with proficiency in Google Analytics and Microsoft Excel.
- Excellent written and verbal communication skills in English.
- Ability to work independently and manage multiple projects simultaneously.