Deskripsi Pekerjaan
Join Equira Life as our Head of Marketing Communication and lead transformative strategies that elevate our brand presence in Indonesia's dynamic insurance and pension sector. You'll spearhead end-to-end marketing communication initiatives, crafting compelling narratives that resonate with diverse audiences while driving measurable business growth. This pivotal role requires you to orchestrate integrated campaigns across digital, traditional, and experiential channels, ensuring consistent brand messaging that builds trust and customer loyalty. Collaborate closely with cross-functional teams to align marketing objectives with business goals, leveraging data-driven insights to optimize engagement and market share. Your leadership will be instrumental in establishing Equira Life as a thought leader in financial services, navigating industry complexities while maintaining regulatory compliance.
Tanggung Jawab
- Develop and execute comprehensive marketing communication strategies aligned with business objectives
- Lead brand management initiatives to enhance market positioning and competitive differentiation
- Drive customer engagement through innovative campaigns across digital and traditional channels
- Oversee content creation, media relations, and corporate communications frameworks
- Manage cross-functional collaboration with product, sales, and customer experience teams
- Conduct market research and competitor analysis to identify growth opportunities
- Optimize marketing budgets and resource allocation for maximum ROI
- Lead and mentor the marketing communications team to foster excellence
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred
- Minimum 8+ years in marketing communications with 3+ years in leadership roles
- Proven track record in brand strategy development and campaign execution in financial services
- Expertise in digital marketing, content strategy, and omnichannel campaign management
- Strong analytical skills with experience in market research and performance metrics
- Exceptional leadership abilities with experience managing cross-functional teams
- Proficiency in marketing automation tools and CRM platforms
- Fluency in Bahasa Indonesia and English; excellent communication skills