Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving brand growth in the digital age? M-Commerce Corporation is seeking a dynamic Integrated Marketing Manager to join our team in the heart of Bonifacio Global City. In this pivotal role, you will be the architect of our end-to-end marketing strategies, bridging the gap between creative storytelling and data-driven performance.
As our Integrated Marketing Manager, you will oversee a holistic ecosystem of campaigns, ensuring brand consistency across digital, social, and traditional channels. You will work closely with cross-functional teams to identify market trends, optimize customer journeys, and ultimately amplify our market presence. This is an exciting opportunity for an experienced marketing professional who thrives in a fast-paced environment and is eager to shape the future of our brand trajectory.
Tanggung Jawab
- Develop and execute comprehensive integrated marketing plans that align with organizational objectives and KPIs.
- Manage the end-to-end campaign lifecycle, from conceptualization and content creation to execution and post-campaign analysis.
- Coordinate with internal teams and external agencies to ensure seamless brand messaging across all touchpoints.
- Monitor and analyze campaign performance metrics to derive actionable insights and optimize ROI.
- Lead brand positioning efforts, ensuring a consistent and compelling narrative across all digital and physical platforms.
- Manage marketing budgets, allocating resources effectively to maximize reach and engagement.
- Conduct deep-dive market and competitor research to identify emerging opportunities and growth levers.
Kualifikasi
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- At least 3-5 years of experience in integrated marketing, brand management, or campaign leadership.
- Proven track record of managing multi-channel campaigns with measurable success.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, and social media insight platforms.
- Exceptional project management abilities, with a keen eye for detail and process efficiency.
- Outstanding verbal and written communication skills in English.
- Ability to work collaboratively in a cross-functional environment located in Bonifacio Global City.