Deskripsi Pekerjaan
City University Malaysia is seeking a dynamic Manager, International Student Recruitment to drive enrollment growth and strategic marketing initiatives targeting Vietnamese students. In this pivotal role, you will spearhead innovative recruitment campaigns, build lasting partnerships with educational institutions and agents in Vietnam, and develop data-driven strategies to expand our international student base. You'll represent City University Malaysia at high-profile recruitment events, craft compelling marketing materials, and provide exceptional support to prospective students navigating the application journey. This position offers the opportunity to shape the future of global education while contributing to our vibrant multicultural campus community.
As a key member of our admissions team, you'll collaborate closely with marketing and academic departments to ensure a seamless student experience from inquiry to enrollment. Your insights will directly influence our institutional growth in the competitive Vietnamese education market. City University Malaysia offers competitive compensation, professional development opportunities, and a collaborative work environment dedicated to academic excellence.
Tanggung Jawab
- Develop and execute comprehensive recruitment strategies to attract Vietnamese students to City University Malaysia
- Build and maintain strong relationships with schools, education agents, and key stakeholders in Vietnam
- Plan and lead recruitment events including education fairs, virtual webinars, and campus visits
- Create and manage targeted marketing campaigns across digital platforms and traditional channels
- Provide personalized guidance to prospective students throughout the application and enrollment process
- Analyze recruitment data and market trends to optimize enrollment strategies
- Collaborate with internal teams to ensure smooth transition of admitted students
Kualifikasi
- Bachelor's degree in Marketing, Business, International Relations, or related field; Master's preferred
- Minimum 3-5 years of experience in international student recruitment with Vietnam market focus
- Proven track record of meeting recruitment targets and building institutional partnerships
- Deep understanding of the Vietnamese education system and student preferences
- Exceptional communication, negotiation, and cross-cultural relationship management skills
- Proficiency in digital marketing tools and analytics platforms
- Fluency in English and Vietnamese (written and spoken)