Deskripsi Pekerjaan
Join the pioneering team at EMAPTA and take the lead in shaping the future of global digital media analytics. We are seeking a strategic and analytical Manager for Subscribers Insights to drive growth and engagement across our platforms. This is a unique opportunity to work in a dynamic environment with a Day Shift schedule and weekends off, ensuring a healthy work-life balance.
In this pivotal role, you will leverage data to uncover actionable insights that directly impact subscriber acquisition and retention. You will be responsible for designing comprehensive strategies that enhance the subscriber experience while collaborating closely with cross-functional marketing and product teams. If you are passionate about translating complex data into compelling narratives and thrive in a fast-paced digital landscape, we want to hear from you.
Tanggung Jawab
- Lead the end-to-end analysis of subscriber behavior, engagement metrics, and lifecycle data to drive strategic decision-making.
- Develop and implement innovative subscriber insights strategies that align with the company's global digital media objectives.
- Collaborate with marketing, content, and product teams to optimize user acquisition funnels and improve retention rates.
- Monitor industry trends, competitor activities, and emerging technologies to identify new opportunities for subscriber growth.
- Create clear, impactful reports and data visualizations to communicate key findings to senior leadership and stakeholders.
- Manage and mentor a team of analysts or coordinate with data science units to ensure data integrity and relevance.
- Drive initiatives focused on enhancing the overall subscriber experience and maximizing customer lifetime value.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Data Science, Statistics, or a related field.
- Minimum of 5-7 years of experience in digital media, marketing analytics, subscriber management, or a similar analytical role.
- Proven track record of leading analytical projects and successfully translating complex data into actionable business strategies.
- Strong proficiency in data analysis tools such as Google Analytics, Excel (Advanced), SQL, or Tableau.
- Excellent leadership, communication, and presentation skills with the ability to influence stakeholders at all levels.
- Experience working in a global, remote-first, or high-growth digital media environment is highly preferred.