Deskripsi Pekerjaan
Join Perwirabhakti Sentrasejahtera's dynamic marketing team as a Marketing Communication Specialist! This pivotal role focuses on elevating our brand presence through strategic social media management and innovative promotional campaigns. You'll be the driving force behind our digital engagement initiatives, creating compelling content that resonates with our target audience across multiple platforms. The ideal candidate will possess a blend of creative vision and analytical prowess to develop data-driven marketing strategies that boost brand awareness and drive customer loyalty. This position offers an exciting opportunity to shape our marketing narrative while collaborating with cross-functional teams to deliver cohesive brand experiences. With competitive compensation and a supportive work environment, you'll have the resources to implement cutting-edge marketing techniques that make a measurable impact.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, LinkedIn, etc.)
- Plan and implement promotional campaigns aligned with business objectives and market trends
- Create engaging content including graphics, videos, and written materials for digital channels
- Monitor social media performance metrics and optimize campaigns based on analytics
- Manage online community engagement and respond to customer inquiries professionally
- Collaborate with sales and product teams to ensure consistent brand messaging
- Conduct market research to identify new promotional opportunities and audience insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years of experience in social media management and digital marketing
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and content creation platforms
- Strong analytical skills with experience using social media analytics tools
- Excellent written and verbal communication skills in both English and Indonesian
- Ability to multitask and manage multiple campaigns simultaneously
- Creative mindset with ability to develop innovative marketing concepts
- Knowledge of SEO principles and content marketing best practices