Deskripsi Pekerjaan
PT. Inovasi Teknologi Generasi Cemerlang is a dynamic innovator in West Java's technology landscape, and we're seeking a visionary Marketing Manager to elevate our mall presence. As the strategic driver behind our retail marketing initiatives, you'll craft compelling campaigns that transform foot traffic into loyal customers and boost brand visibility across Jawa Barat. Join our collaborative team where creativity meets data-driven strategy to shape the future of mall experiences.
This role demands a hands-on leader who can orchestrate end-to-end marketing operations – from conceptualizing seasonal promotions to optimizing digital engagement. You'll work closely with retail tenants, analyze market trends, and leverage emerging technologies to create memorable shopper journeys. If you thrive in fast-paced environments and possess a passion for transforming retail spaces into vibrant community hubs, this opportunity offers both challenge and growth.
Tanggung Jawab
- Develop and execute comprehensive mall marketing strategies to increase foot traffic and sales conversion
- Plan, coordinate, and manage mall-wide events, promotions, and seasonal campaigns
- Collaborate with retail tenants to create joint marketing initiatives and promotional partnerships
- Oversee digital marketing channels including social media, email campaigns, and content creation
- Analyze market trends, customer data, and campaign performance to optimize marketing ROI
- Manage marketing budget allocation and ensure cost-effective resource utilization
- Build and maintain relationships with media partners, local businesses, and community stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of marketing experience with 2+ years in retail or mall environment
- Proven track record in planning and executing successful mall events and promotions
- Expertise in digital marketing tools (Google Analytics, social media platforms, CRM systems)
- Strong leadership skills with ability to manage cross-functional teams and vendor relationships
- Fluency in Bahasa Indonesia and English; proficiency in Mandarin is advantageous
- Strategic thinker with data-driven decision-making abilities and creative problem-solving skills