Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for Meta advertising? Join our innovative and fully remote team as a Media Buyer and play a pivotal role in helping service businesses generate high-quality leads through strategic Facebook and Instagram campaigns. We are a private advertiser committed to delivering exceptional ROI for our clients through cutting-edge digital marketing strategies.
At our company, we foster a culture of innovation, transparency, and continuous learning. As a Media Buyer, you will have full ownership of our Meta advertising initiatives within our team. You will manage monthly budgets ranging from RM 5,000 to RM 6,200, oversee campaign optimization, conduct A/B testing, and provide insightful reports. You will collaborate closely with our creative and content teams to ensure our ads are compelling and effective.
This is a fantastic opportunity for a self-starter who enjoys working autonomously and staying ahead of the curve in the ever-evolving world of paid social. We value individuals who are not only skilled in buying media but also passionate about understanding our clients' businesses and audiences.
We offer a fully remote work environment with flexible hours, allowing you to achieve a great work-life balance. You'll be part of a supportive team that encourages professional growth and provides access to the latest tools and training. If you have a proven track record with Meta ads and are ready to take your career to the next level, we would love to hear from you!
Tanggung Jawab
- Plan, execute, and optimize Meta ad campaigns (Facebook & Instagram) to generate qualified leads for service businesses.
- Manage monthly advertising budgets and allocate spend effectively across campaigns and ad sets.
- Conduct thorough audience research and implement advanced targeting and segmentation strategies.
- Design and run A/B tests on ad creatives, copy, and landing pages to continuously improve performance.
- Monitor campaign metrics (CTR, CPC, CPL, ROAS) and provide regular performance reports with insights and recommendations.
- Collaborate with the creative team to produce high-converting ad visuals and copy.
- Stay updated on Meta platform changes and digital marketing trends to ensure best practices.
Kualifikasi
- Proven experience as a Media Buyer with a focus on Meta Ads (Facebook & Instagram) for lead generation.
- Strong understanding of the Meta advertising ecosystem, including targeting options, bidding strategies, and ad formats.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Proficiency in Meta Business Suite, Ads Manager, and analytics tools (e.g., Google Analytics).
- Experience with A/B testing and conversion rate optimization techniques.
- Self-motivated and able to work independently in a remote environment.
- Strong communication and reporting skills.
- Knowledge of Google Ads and other digital marketing channels is a plus.