Deskripsi Pekerjaan
Are you a seasoned wordsmith with a passion for crafting compelling narratives and a knack for strategic communication? Mineski, a leading name in the dynamic and fast-paced world of esports and gaming, is searching for an exceptional Senior Copywriter to join our vibrant team in Quezon City, Metro Manila.
This isn't just a writing job; it's an opportunity to shape brand voice, drive engaging campaigns, and make a tangible impact on our audience. As a Senior Copywriter, you will be at the forefront of developing innovative messaging frameworks and producing high-converting copy across a multitude of platforms – from digital marketing campaigns and website content to social media, press releases, and internal communications. You'll bring your expertise to bear on every project, ensuring our brand message resonates powerfully and consistently.
Beyond crafting your own award-winning copy, you will play a pivotal role in nurturing talent within our creative department. Mentoring Junior Copywriters will be a key aspect of your contribution, guiding them to hone their skills and uphold our high standards for content excellence. If you thrive in a collaborative environment, possess an eagle eye for detail, and are eager to elevate a beloved brand through the power of words, we invite you to unleash your creative potential with Mineski. Come build the future of storytelling in gaming with us!
Tanggung Jawab
- Develop and execute comprehensive content strategies that align with brand objectives and marketing goals.
- Craft clear, concise, and compelling copy for diverse channels including websites, social media, email campaigns, video scripts, and advertising.
- Lead the creation of messaging frameworks and style guides to ensure brand voice consistency across all communications.
- Mentor and provide constructive feedback to Junior Copywriters, fostering their growth and skill development.
- Collaborate closely with marketing, design, and product teams to integrate copy seamlessly into cross-functional projects.
- Conduct thorough research to understand target audiences, industry trends, and competitor activities to inform content creation.
- Optimize all written content for SEO best practices to enhance visibility and organic reach.
- Proofread and edit all materials to ensure impeccable grammar, spelling, punctuation, and adherence to brand guidelines.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5-7 years of professional copywriting experience, with a significant portion in a senior or lead capacity.
- A strong portfolio showcasing a diverse range of impactful copy across various platforms and industries.
- Demonstrated experience in developing strategic messaging and content frameworks.
- Proven ability to mentor and develop junior team members.
- Expertise in SEO principles and content optimization techniques.
- Exceptional command of the English language, with superior grammar, editing, and proofreading skills.
- Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.