Deskripsi Pekerjaan
Are you a visionary leader ready to shape the future of digital storytelling? We are looking for a Senior Creative Strategist / Video Ad Concept Lead to spearhead our creative direction and drive the development of high-impact video advertisement concepts.
In this pivotal role, you will be responsible for maintaining the highest standards of creative quality across all campaigns, ensuring our messaging is not only seen but remembered. You will bridge the gap between strategic insight and visual execution, working closely with production teams to bring bold, engaging ideas to life. If you thrive in a fast-paced, dynamic environment and possess a proven track record of crafting compelling video narratives that drive engagement and brand growth, we want to hear from you.
Tanggung Jawab
- Lead the conceptualization and development of high-impact video ad strategies that align with brand objectives.
- Direct the creative quality and execution of video campaigns from initial concept to final delivery.
- Collaborate with cross-functional teams, including producers, designers, and account managers, to ensure seamless execution.
- Conduct market research and audience analysis to identify trends and optimize content performance.
- Develop and present clear creative briefs, mood boards, and storyboards to stakeholders.
- Mentor junior creatives and foster a culture of innovation within the creative department.
- Stay updated on the latest video production trends, technologies, and platform-specific requirements.
Kualifikasi
- Proven experience as a Creative Strategist or Video Ad Concept Lead within the advertising or media industry.
- Strong portfolio demonstrating expertise in video production, editing, and brand storytelling.
- Deep understanding of current digital marketing trends and video consumption habits across platforms.
- Excellent communication and presentation skills, with the ability to articulate complex creative ideas clearly.
- Proficiency in creative tools (e.g., Adobe Creative Suite) and project management software.
- Bachelor’s degree in Marketing, Communications, Fine Arts, or a related field.
- Ability to work under tight deadlines and manage multiple projects simultaneously.