Deskripsi Pekerjaan
Join iSupport Worldwide's dynamic marketing team as a Senior Paid Media Specialist and drive measurable growth through strategic digital advertising initiatives. We're seeking an expert who can architect and execute multi-channel paid campaigns across search, social, and display platforms to accelerate customer acquisition and maximize ROI. In this pivotal role, you'll own the end-to-end paid media strategy, leveraging data-driven insights to optimize campaigns and exceed performance targets while collaborating with creative and analytics teams to ensure cohesive brand messaging.
This position offers the opportunity to work with cutting-edge marketing technologies and shape our digital footprint in a rapidly evolving landscape. You'll be empowered to experiment with emerging ad formats, conduct competitive analyses, and mentor junior specialists while contributing to our company's ambitious growth objectives. If you're passionate about turning data into actionable strategies and scaling digital performance, we invite you to bring your expertise to our innovative team.
Tanggung Jawab
- Develop and execute comprehensive paid media strategies across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms
- Optimize campaigns to achieve KPIs including CAC, ROAS, and conversion rate targets
- Conduct A/B testing on ad creatives, landing pages, and audience segments
- Manage multi-channel budgets with monthly spend exceeding PHP 500K
- Analyze campaign performance using Google Analytics, Facebook Insights, and attribution tools
- Collaborate with creative teams to produce high-converting ad assets
- Generate performance reports and strategic recommendations for stakeholders
- Stay current with digital advertising trends and platform updates
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience)
- Proven expertise in managing paid media budgets > PHP 300K/month
- Advanced certification in Google Ads, Meta Blueprint, or similar
- Strong analytical skills with experience in data visualization tools
- Experience with marketing automation platforms (HubSpot/Marketo)
- Portfolio demonstrating successful campaign scaling and optimization
- Excellent communication skills for cross-functional collaboration
- Ability to thrive in fast-paced startup environment