Deskripsi Pekerjaan
We're seeking a passionate Social Media Associate to join Lalamove's dynamic marketing team. In this role, you'll own the end-to-end social media ecosystem, crafting compelling narratives that resonate with our audience and drive brand engagement. You'll develop data-driven strategies across multiple platforms, create visually stunning content, and analyze performance metrics to optimize our digital presence. This is your chance to shape how millions of users perceive Lalamove while working in a fast-paced, innovative environment that values creativity and measurable results. If you're a digital native with a knack for storytelling and analytics, we encourage you to apply and become part of Southeast Asia's leading logistics platform.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok)
- Create engaging visual and written content that aligns with brand guidelines and campaign objectives
- Monitor social media channels, respond to comments/messages, and foster community engagement
- Analyze performance metrics using tools like Google Analytics and native platform insights
- Collaborate with design teams to produce high-quality graphics, videos, and interactive content
- Stay updated on industry trends and algorithm changes to maintain competitive advantage
- Coordinate with cross-functional teams to ensure messaging consistency across all channels
- Prepare monthly performance reports with actionable recommendations for strategy refinement
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 2+ years of hands-on social media management experience in corporate or agency setting
- Proven track record of developing successful social media campaigns with measurable KPIs
- Expertise in content creation tools (Canva, Adobe Creative Suite, CapCut)
- Strong analytical skills with ability to interpret data and derive insights
- Fluency in both English and Indonesian (written and spoken)
- Experience managing social media advertising campaigns with budget optimization
- Knowledge of SEO principles and content marketing best practices