Deskripsi Pekerjaan
Join Paragon Pratama Teknologi as a Strategic Planner and become the architect of innovation where creativity meets data-driven precision. We seek a visionary professional who can transform complex market insights into actionable growth strategies. In this pivotal role, you'll bridge the gap between creative storytelling and analytical rigor, driving our competitive edge in the dynamic advertising landscape. You'll collaborate with cross-functional teams to develop compelling narratives that resonate with target audiences while ensuring data-backed decision-making. This position offers the opportunity to shape our brand's future through strategic foresight and innovative problem-solving in Jakarta's thriving tech ecosystem.
Tanggung Jawab
- Develop comprehensive strategic plans by synthesizing market research, consumer behavior data, and competitive analysis
- Create data-driven recommendations that inform creative campaigns and business growth initiatives
- Collaborate with marketing, creative, and product teams to align strategic objectives
- Present insights and strategic frameworks to senior leadership through compelling visualizations
- Monitor industry trends and emerging technologies to identify growth opportunities
- Measure campaign effectiveness and optimize strategies using KPIs and performance metrics
- Lead workshops to facilitate strategic planning and cross-functional alignment
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in strategic planning, brand strategy, or similar role
- Proficiency in data analysis tools (Excel, Google Analytics, CRM platforms)
- Exceptional storytelling and presentation skills with executive-level experience
- Strong understanding of advertising/media landscape and digital marketing trends
- Experience developing strategic frameworks (SWOT, PESTLE, etc.)
- Proven ability to translate complex data into actionable business insights