Deskripsi Pekerjaan
Karofi Holding is looking for a high-energy and results-oriented Activation Executive to join our dynamic marketing team in Ortigas, Metro Manila. This role is essential for driving our brand's physical presence and ensuring that our marketing strategies translate into successful, high-impact consumer experiences on the ground. As we expand our footprint in the Philippines, we need a professional who can bridge the gap between strategic planning and tactical execution.
As an Activation Executive, you will be the driving force behind our on-ground marketing initiatives. You will be responsible for overseeing retail activations, community engagements, and mall events that bring our products closer to our customers. This position offers a unique opportunity to work within a fast-growing holding company and contribute directly to market penetration and brand loyalty across the region.
The ideal candidate is someone who thrives in a fast-paced environment and possesses a passion for event management and consumer psychology. You will collaborate with cross-functional teams to ensure that every touchpointâfrom a store display to a large-scale mall roadshowâreflects the premium quality and values of Karofi Holding. If you are a proactive communicator with a knack for logistics and a creative eye for retail presentation, we invite you to grow your career with us.
Tanggung Jawab
- Plan, coordinate, and execute comprehensive on-ground marketing activations, including product launches, roadshows, and store-level promotions.
- Liaise with mall managements, retail partners, and community leaders to secure venues and ensure smooth logistical operations for events.
- Supervise third-party agencies and temporary promoters, ensuring brand guidelines are strictly followed during all activation phases.
- Monitor and analyze the effectiveness of activation campaigns, providing detailed reports on foot traffic, conversion rates, and ROI.
- Manage the production and deployment of Point-of-Sale Materials (POSM) and promotional assets across various retail locations.
- Conduct regular market research and competitor benchmarking to identify emerging trends in retail activation.
- Maintain a strict activation calendar and budget, ensuring all projects are delivered on time and within financial parameters.
Kualifikasi
- Bachelorâs degree in Marketing, Business Management, Communications, or a related field.
- Minimum of 2-3 years of proven experience in brand activations, trade marketing, or event management.
- Strong organizational skills with the ability to manage multiple projects in different locations simultaneously.
- Excellent interpersonal and negotiation skills for managing relationships with vendors and retail partners.
- Proactive mindset with the ability to troubleshoot logistical challenges on the fly.
- Proficiency in Microsoft Office (Excel, PowerPoint) and experience with marketing performance tracking tools.
- Willingness to travel within Metro Manila and surrounding regions for event supervision.