Deskripsi Pekerjaan
World Citi Colleges is committed to providing quality education and holistic development to its students. We are looking for a talented Advertising and Promotions Officer (Digital Marketing and Content Creation) to drive our marketing initiatives forward.
As the Advertising and Promotions Officer, you will be at the forefront of planning, executing, and monitoring advertising and promotional strategies that align with the institution's goals. Your expertise in digital marketing and content creation will be key in enhancing our brand presence, engaging prospective students, and supporting enrollment targets.
Key aspects of the role include developing integrated marketing campaigns across online and offline channels, creating engaging content for social media, websites, and other digital platforms, managing paid advertising campaigns (Google Ads, social media ads), analyzing campaign performance and providing insights for optimization, collaborating with internal teams and external agencies, and staying updated with industry trends to ensure innovative approaches.
At World Citi Colleges, we offer a supportive and dynamic work environment where your contributions are valued. You will have the opportunity to grow professionally and make a tangible impact on the institution's success.
If you are passionate about marketing and education, we invite you to apply and become part of our committed team.
Tanggung Jawab
- Participate in the development and implementation of the annual advertising and promotional plan.
- Monitor and analyze campaign performance, preparing reports and actionable recommendations.
- Create compelling content for digital platforms including websites, social media, and email marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve KPIs.
- Collaborate with internal departments and external partners to ensure cohesive marketing efforts.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Ensure brand consistency and adherence to guidelines across all marketing materials.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- At least 2-3 years of experience in advertising, promotions, digital marketing, or content creation.
- Proven track record in developing and executing successful marketing campaigns.
- Strong written and verbal communication skills in English and Filipino.
- Proficiency in digital marketing tools (Google Analytics, social media management platforms, content management systems).
- Creative mindset with strong attention to detail.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Knowledge of the education industry is an advantage.