Deskripsi Pekerjaan
We are seeking an AI Marketing Specialist (Automation & Personalization) to revolutionize our digital marketing strategies through cutting-edge artificial intelligence. As a key member of our remote team, you'll leverage machine learning algorithms to create hyper-personalized customer journeys, optimize campaign performance, and drive measurable ROI. This role requires a blend of technical expertise and creative marketing acumen to transform raw data into actionable insights that enhance customer engagement and conversion rates. You'll work with advanced marketing automation tools, AI-powered analytics platforms, and CRM systems to develop predictive models that anticipate customer behavior. If you're passionate about bridging the gap between AI innovation and practical marketing applications, this position offers the opportunity to shape the future of data-driven marketing in a dynamic, remote-first environment.
Tanggung Jawab
- Design and implement AI-powered marketing automation workflows across email, social, and web channels
- Develop and optimize machine learning models for customer segmentation and personalization
- Analyze campaign performance data using AI-driven analytics tools to identify optimization opportunities
- Create and A/B test automated customer journeys based on behavioral triggers and predictive scoring
- Integrate AI capabilities with existing marketing technology stack (CRM, CDP, automation platforms)
- Generate actionable insights from customer data to inform strategic marketing decisions
- Collaborate with cross-functional teams to align AI initiatives with broader marketing goals
Kualifikasi
- Bachelor's degree in Marketing, Data Science, Computer Science, or related field
- 3+ years of experience in marketing automation and AI implementation
- Proficiency in AI/ML tools (TensorFlow, Scikit-learn) and marketing automation platforms
- Strong analytical skills with experience in statistical analysis and data visualization
- Expertise in CRM systems (Salesforce, HubSpot) and marketing technology integration
- Proven track record of developing personalized customer experiences at scale
- Certification in AI, digital marketing, or data analytics preferred