Deskripsi Pekerjaan
Are you ready to shape the digital future of a historic Melaka landmark? Swan Garden Hotel, a beloved icon in the heart of Melaka's UNESCO World Heritage district, is seeking a passionate and innovative AI Media Specialist to join our dynamic Marketing & Communications team.
This is more than a marketing role; it is a strategic position dedicated to transforming our guest experience and brand presence using the latest artificial intelligence technologies. You will be the driving force behind our media evolution, from generating hyper-personalized social media content to optimizing our digital campaigns with AI-driven insights. Imagine creating viral campaigns for our exquisite dining experiences, or leveraging AI to craft bespoke guest journeys from around the globe.
What We Offer:
- Exceptional Career Growth: A clear path to senior marketing and management roles within a growing hospitality group.
- Wellness & Lifestyle: Exclusive hotel perks, wellness programs, and special staff rates across our network.
- Innovation Culture: Freedom to experiment with the latest AI tools and media platforms in a supportive, creative environment.
- Strategic Impact: Your work will directly influence brand perception and revenue in one of Southeast Asia's most celebrated historic cities.
At Swan Garden Hotel, we value creativity, data-driven decision making, and a deep appreciation for Melaka's rich culture. You will have the autonomy to build and execute media strategies that blend the charm of our heritage with the power of modern AI. If you are tech-savvy, visually creative, and eager to pioneer the next generation of hotel media, we want to meet you.
Join us to make Swan Garden Hotel the most talked-about destination in Melaka. Embark on a career that offers growth, fulfillment, and the unique excitement of redefining hospitality marketing in the digital age.
Tanggung Jawab
- Develop and execute a comprehensive AI-driven social media and content strategy to increase brand awareness and direct guest engagement for Swan Garden Hotel, aligning with overall marketing objectives.
- Utilize generative AI tools (e.g., ChatGPT, Midjourney, Adobe Firefly) to ideate, create, and scale high-quality, on-brand visual assets and written copy for diverse digital platforms including Instagram, TikTok, and Google.
- Manage and optimize paid advertising campaigns across social and search channels using AI-powered bidding, lookalike audiences, and creative testing algorithms to maximize ROAS.
- Design and deploy AI personalization tools, chatbots, and automated email/SMS workflows to enhance guest communication and upsell services throughout the guest journey.
- Analyze media and campaign performance using AI analytics dashboards, generating actionable weekly insights and comprehensive quarterly reports for senior leadership.
- Monitor online reputation and guest sentiment across OTAs, review platforms, and social media using AI sentiment analysis to proactively manage brand perception.
- Collaborate cross-functionally with hotel operations, F&B, and events teams to identify and capture compelling visual stories and amplify them through targeted paid and owned media channels.
- Stay ahead of emerging AI trends in digital marketing and content creation, conducting monthly training sessions to upskill the broader team.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Media Studies, or a related business discipline.
- Minimum 2-3 years of proven experience in digital marketing, social media management, or content creation, ideally within the hospitality, travel, or lifestyle sectors.
- Demonstrable hands-on experience with AI-powered marketing software and generative content tools (e.g., Jasper, AdCreative.ai, ChatGPT, DALL-E, Runway, or equivalent).
- Strong portfolio showcasing exceptional creative content creation skills, including graphic design (Canva, Adobe Creative Suite), video editing (CapCut, Premiere Pro), and data-driven copywriting.
- Deep, practical understanding of social media algorithms, SEO/SEM strategies, and content marketing funnels.
- Exceptional command of written and verbal English; proficiency in Malay or Mandarin is a highly valuable asset for engaging our target demographics.
- Data-driven mindset with robust analytical skills and proficiency in Google Analytics, Meta Business Suite, and Looker Studio.
- Self-motivated, highly organized, with an insatiable curiosity for new technologies and a proactive, solution-oriented approach to challenges.