Deskripsi Pekerjaan
Are you a passionate marketing professional looking to grow your career with one of the Philippines' leading consumer goods companies? Universal Robina Corporation (URC) is seeking a dynamic, analytical, and creative Assistant Brand Manager to join our team in Libis, Metro Manila.
In this role, you will be at the heart of our brand strategy, playing a pivotal role in the execution of marketing campaigns that resonate with millions of consumers. You will deep-dive into market trends, consumer insights, and performance data to ensure our brands maintain their competitive edge and market leadership. If you are a brand builder at heart with a keen eye for detail and a strategic mindset, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies and tactical plans for assigned brands.
- Analyze market trends, competitor activities, and consumer behavioral data to identify growth opportunities.
- Collaborate with cross-functional teams including sales, trade marketing, and operations to ensure seamless campaign execution.
- Manage the end-to-end process of brand activation and marketing collateral development.
- Monitor and evaluate the performance of marketing initiatives against KPIs and provide actionable recommendations.
- Coordinate with creative and media agencies to ensure brand consistency and effective message delivery.
- Assist in the management of the brand marketing budget to ensure cost-efficiency and ROI.
Kualifikasi
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 2-4 years of experience in brand management, product management, or FMCG marketing.
- Strong analytical skills with the ability to interpret data and translate it into marketing strategies.
- Excellent project management skills with the ability to handle multiple tasks under tight deadlines.
- Exceptional verbal and written communication skills.
- Proficiency in market research tools and Microsoft Office Suite (Excel, PowerPoint).
- Self-motivated, proactive, and a team player with a passion for consumer goods.