Deskripsi Pekerjaan
Are you a strategic thinker passionate about building market presence? Deltomed Laboratories is seeking a dynamic Assistant Brand Manager to join our growing team. In this pivotal role, you will be responsible for the planning, creation, and reporting of comprehensive marketing activities. You will drive brand effectiveness by managing both offline and online strategies, ensuring our products resonate with the target audience in the healthcare sector.
As an Assistant Brand Manager, you will work closely with the marketing leadership to develop brand strategies, coordinate cross-functional campaigns, and analyze performance data. Your insights will directly influence how we position our products in the competitive pharmaceutical market. This is a fantastic opportunity for a creative professional to contribute to meaningful growth in a leading laboratory.
Tanggung Jawab
- Assist in the development and execution of comprehensive brand strategies and marketing plans.
- Oversee the planning and implementation of marketing campaigns, both digital (social media, SEO) and offline (events, promotions).
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing activities and generate detailed performance reports.
- Conduct market research to identify consumer trends, competitive landscape shifts, and new business opportunities.
- Coordinate with cross-functional teams, including product development, sales, and creative design, to ensure consistent brand messaging.
- Manage the brand budget, ensuring cost-effective allocation of resources for maximum return on investment.
- Organize and manage trade shows, product launches, and corporate events to enhance brand visibility.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 1-2 years of experience in brand management, marketing, or a similar role within the FMCG or Healthcare industry.
- Strong understanding of digital marketing tools, social media platforms, and SEO best practices.
- Excellent analytical skills with the ability to interpret data and present actionable insights to stakeholders.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing management software.
- Strong verbal and written communication skills in Indonesian and English.
- Ability to work in a fast-paced environment and meet tight deadlines.