Deskripsi Pekerjaan
Join Premier Wine & Spirits, Inc. as an Assistant Brand Manager and lead innovative spirits brand strategies from concept to execution. In this dynamic role, you'll drive product development, design impactful marketing campaigns, and conduct in-depth market analysis to capture emerging opportunities in the competitive beverage industry. Collaborate with cross-functional teams to launch new products, optimize brand positioning, and maximize market share while ensuring alignment with company growth objectives. Ideal for strategic thinkers passionate about building iconic brands in a fast-paced, results-oriented environment.
Tanggung Jawab
- Develop and implement comprehensive brand strategies for spirits portfolios
- Conduct market research and competitive analysis to identify growth opportunities
- Lead end-to-end product development lifecycle from concept to launch
- Design and execute multi-channel marketing campaigns (digital, traditional, experiential)
- Monitor brand performance metrics and ROI across all initiatives
- Collaborate with sales, production, and distribution teams for market execution
- Manage brand budgets and ensure cost-effective resource allocation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2-3+ years of brand management experience in FMCG/beverages
- Strong analytical skills with ability to interpret market data and consumer trends
- Proven experience in product development and campaign execution
- Excellent project management and cross-functional collaboration abilities
- Proficiency in digital marketing tools and analytics platforms
- Creative thinking with strategic mindset for brand differentiation