Deskripsi Pekerjaan
We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.
Are you a strategic marketing leader passionate about culinary excellence and luxury hospitality? Fairmont Singapore & Swissôtel The Stamford is seeking an experienced Assistant Director, F&B Marketing to drive our Food & Beverage marketing initiatives. As a dual-branded luxury property located in the heart of the city, we offer a unique platform to showcase your expertise in a high-energy environment.
In this pivotal role, you will lead the marketing strategy for our diverse F&B portfolio, ensuring our restaurants, bars, and banqueting services resonate with both local and international guests. You will work closely with our culinary teams to translate exceptional dining experiences into compelling brand narratives. We are looking for a visionary individual who thrives in a fast-paced, luxury setting and is dedicated to delivering excellence in every campaign.
Your key focus will be on maximizing revenue through innovative promotional activities, managing the digital footprint of our F&B outlets, and enhancing guest engagement. By leveraging data-driven insights, you will refine our marketing mix to ensure we remain at the forefront of the industry. If you are ready to elevate your career with a world-class organization, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive F&B marketing strategies aligned with the overall brand vision and business goals.
- Oversee the management of digital marketing channels, including social media, website content, and email marketing campaigns.
- Collaborate with culinary and operations teams to create promotional materials and seasonal menus that drive revenue.
- Analyze market trends and consumer data to identify opportunities for growth and optimize marketing ROI.
- Manage the F&B marketing budget and ensure cost-effective resource allocation.
- Cultivate relationships with media outlets, influencers, and industry partners to enhance brand visibility.
- Lead and mentor the marketing team, fostering a culture of creativity and high performance.
Kualifikasi
- Minimum 7-10 years of experience in F&B or Hospitality marketing, with at least 3 years in a managerial or director-level role.
- Relevant Degree in Marketing, Business Administration, Hospitality, or related field.
- Proven track record of successfully launching marketing campaigns for luxury hotels or high-end dining establishments.
- Strong analytical skills with the ability to interpret complex data and drive decision-making.
- Excellent communication and interpersonal skills, with fluency in English (Mandarin is a plus).
- Proficiency in marketing software and CRM systems (e.g., Salesforce, HubSpot, CMS).
- Strong leadership abilities with a focus on team development and operational excellence.