Deskripsi Pekerjaan
About the Company
China Taiping Insurance Group is a leading state-owned financial conglomerate with a rich history spanning nearly a century. As a top-tier insurer in Asia, we are committed to providing comprehensive insurance solutions and building a secure future for our customers. We are currently seeking a passionate and strategic marketing professional to join our dynamic team in Singapore.
About the Role
As the Assistant Manager/Deputy Manager, Marketing, you will play a pivotal role in shaping and executing our marketing strategies to enhance brand presence and drive business growth in the competitive Singapore market. This role offers a unique opportunity to work in a fast-paced environment, conveniently located near an MRT station in the heart of Tanjong Pagar's Central Business District. You will enjoy a 5-day work week and be part of a collaborative culture that values innovation and professional development.
Key Responsibilities
- Develop and implement integrated marketing campaigns to promote insurance products and corporate brand awareness.
- Manage digital marketing channels, including SEO/SEM, social media, and email marketing to optimize lead generation.
- Conduct market research and competitive analysis to identify trends and opportunities for growth.
- Collaborate with product teams to craft compelling go-to-market strategies for new product launches.
- Oversee the creation of marketing collateral, ensuring alignment with brand guidelines and regulatory requirements.
- Manage relationships with external agencies, vendors, and media partners to ensure successful campaign execution.
- Monitor and report on marketing KPIs, budgets, and ROI to senior management.
- Provide guidance and mentorship to junior marketing team members.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 4-6 years of experience in marketing, preferably within the financial services or insurance industry.
- Proven track record of managing successful marketing campaigns from conception to execution.
- Strong understanding of the Singapore insurance regulatory landscape and marketing compliance.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems).
- Creative mindset with strong project management and organizational skills.
- Ability to work independently and as part of a cross-functional team.
Tanggung Jawab
- Develop and implement integrated marketing campaigns to promote insurance products and corporate brand awareness.
- Manage digital marketing channels, including SEO/SEM, social media, and email marketing to optimize lead generation.
- Conduct market research and competitive analysis to identify trends and opportunities for growth.
- Collaborate with product teams to craft compelling go-to-market strategies for new product launches.
- Oversee the creation of marketing collateral, ensuring alignment with brand guidelines and regulatory requirements.
- Manage relationships with external agencies, vendors, and media partners to ensure successful campaign execution.
- Monitor and report on marketing KPIs, budgets, and ROI to senior management.
- Provide guidance and mentorship to junior marketing team members.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 4-6 years of experience in marketing, preferably within the financial services or insurance industry.
- Proven track record of managing successful marketing campaigns from conception to execution.
- Strong understanding of the Singapore insurance regulatory landscape and marketing compliance.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems).
- Creative mindset with strong project management and organizational skills.
- Ability to work independently and as part of a cross-functional team.