Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the F&B industry? KFC (Pizza Hut SG division) is looking for a dynamic Assistant/Manager, Digital Marketing, CRM & Delivery to spearhead our digital sales growth. In this role, you will be the engine behind our e-commerce performance and delivery aggregator strategy. You will leverage data analytics to optimize customer lifetime value through targeted CRM initiatives, loyalty programs, and high-impact performance marketing campaigns.
We are seeking a candidate who thrives in a fast-paced environment and possesses a deep understanding of the Singaporean digital ecosystem. You will work closely with cross-functional teams to elevate our brand presence on major delivery platforms like GrabFood and foodpanda, ensuring seamless customer journeys and driving conversion rates across all digital touchpoints.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to drive e-commerce sales growth.
- Manage end-to-end performance marketing campaigns across social media, search, and display networks.
- Oversee delivery aggregator partnerships (Grab, foodpanda, Deliveroo) to maximize visibility and order volume.
- Design and implement CRM and loyalty programs to increase customer retention and repeat purchase frequency.
- Analyze digital data metrics to derive actionable insights and optimize campaign ROI.
- Collaborate with internal creative and operations teams to execute seasonal promotional calendars.
- Monitor competitive activity and market trends to ensure our digital strategy remains industry-leading.
Kualifikasi
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3-5 years of experience in Digital Marketing, CRM, or E-commerce within the F&B or retail sector.
- Proven track record in managing performance marketing budgets and delivering measurable growth.
- Strong analytical skills with proficiency in Google Analytics, CRM software, and data visualization tools.
- Deep understanding of the Singapore delivery aggregator landscape and e-commerce consumer behavior.
- Exceptional project management skills with the ability to handle multiple stakeholders.
- Strong communication skills, both written and verbal, for effective campaign storytelling.