Deskripsi Pekerjaan
HELP University, a premier institution of higher learning in Malaysia, is seeking a dynamic and results-oriented professional to join our International Marketing team. This role is strategically focused on our operations in Indonesia, one of our key international markets.
As the Assistant Manager/Manager for International Marketing (Indonesia), you will play a pivotal role in driving student recruitment and enhancing the HELP University brand presence across the Indonesian archipelago. You will work closely with the Head of Department to formulate and execute comprehensive marketing and business development strategies tailored to the unique landscape of Indonesia.
This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced environment and is eager to make a significant impact on international education. You will be at the forefront of our internationalization efforts, building strong relationships with partners, agents, and prospective students. The successful candidate will be responsible for developing a deep understanding of the educational needs of Indonesian students. This involves creating targeted marketing campaigns, managing our network of education agents, organizing student recruitment events, and curating market-specific promotional materials. This role requires a strategic thinker who is also hands-on in executing plans. You will analyze market trends, identify opportunities for growth, and manage stakeholder relationships effectively.
The ideal candidate is highly organized, culturally sensitive, and possesses excellent communication skills in both English and Bahasa Indonesia. This is not just a marketing role; it is an ambassadorial role for HELP University. You will be trusted to represent the university at education fairs, school visits, and high-level meetings with partners across Indonesia. If you are ready to take your career to the next level and contribute to the international success of a prestigious university, apply today to become part of the HELP University family.
Tanggung Jawab
- Develop and implement comprehensive marketing and business development strategies for the Indonesian market to achieve student recruitment targets.
- Plan, coordinate, and execute student recruitment activities, including education fairs, school visits, and promotional campaigns in Indonesia.
- Build and maintain strong relationships with education agents, counselors, and partner institutions in Indonesia.
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges within the Indonesian education landscape.
- Create and manage digital marketing content tailored for Indonesian audiences across various online platforms.
- Assist the Head of Department in preparing reports, budgets, and forecasts related to the Indonesian market.
- Provide excellent customer service and guidance to prospective students and their families regarding academic programs, admissions, and student life.
- Represent HELP University at various platforms to build brand awareness and a positive institutional image.
Kualifikasi
- Bachelor's Degree in Marketing, Business Administration, International Relations, or a related field.
- Minimum 3–5 years of working experience in marketing, business development, or student recruitment, preferably within the education sector.
- Proven track record of achieving targets and driving business growth.
- In-depth knowledge of the Indonesian education system and market dynamics.
- Excellent verbal and written communication skills in English and Bahasa Indonesia (language proficiency test may be required).
- Strong interpersonal and stakeholder management skills with a high level of cultural awareness.
- Self-motivated, results-oriented, and able to work independently as well as part of a team.
- Willingness to travel extensively within Indonesia and occasionally to other countries.