Deskripsi Pekerjaan
Join Holiday Inn as an Assistant Manager, Marketing and become a key driver of our brand's success in the competitive hospitality landscape. This pivotal role requires a strategic thinker with a passion for innovative marketing solutions to elevate brand awareness, drive revenue growth, and enhance public relations initiatives. You'll collaborate with cross-functional teams to execute integrated marketing campaigns across digital and traditional channels, ensuring consistent brand messaging across all guest touchpoints. The ideal candidate will thrive in a dynamic environment where creativity meets data-driven decision-making, contributing to Holiday Inn's reputation as a leading hospitality provider.
In this position, you'll analyze market trends to identify growth opportunities, optimize marketing spend for maximum ROI, and develop compelling content that resonates with our diverse clientele. You'll play a crucial role in managing our social media presence, organizing promotional events, and maintaining strong media relationships to amplify our brand voice. This role offers exceptional opportunities for professional development within a global brand, with exposure to international marketing strategies and best practices.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to increase brand visibility and drive revenue growth
- Manage end-to-end execution of multi-channel marketing campaigns (digital, print, events)
- Analyze campaign performance metrics and market research to optimize marketing ROI
- Collaborate with sales, operations, and revenue management teams to align marketing initiatives
- Oversee public relations activities, including media relations and crisis communications
- Manage social media platforms and content calendar to engage target audiences
- Monitor competitive landscape and industry trends to identify new opportunities
- Assist in managing the marketing budget and resource allocation
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years of progressive marketing experience, preferably in hospitality
- Proven track record in developing and executing successful marketing campaigns
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent written and verbal communication skills with attention to detail
- Proficiency in digital marketing platforms (Google Ads, social media tools, SEO)
- Ability to manage multiple projects simultaneously under tight deadlines
- Knowledge of Singapore market and hospitality industry trends