Deskripsi Pekerjaan
Bonia, a premier fashion and lifestyle brand in Malaysia, is seeking a dynamic and results-driven Assistant Manager for Public Relations and Marketing Communications. This role is essential in shaping the brand's public image and driving integrated marketing campaigns that resonate with our diverse audience. Based in our Taman Connaught office in Kuala Lumpur, you will oversee the planning and execution of PR strategies, manage media relations, and coordinate cross-functional teams to ensure brand consistency and message alignment.
You will be responsible for managing end-to-end project timelines, budgets, and deliverables across all communications activities. Your expertise will be instrumental in crafting compelling narratives, organizing events, and handling corporate communications that enhance our brand presence. This role offers the opportunity to work with a talented team and contribute to the growth of a prominent brand in the retail sector.
The ideal candidate is a strategic communicator with a passion for storytelling and a keen eye for detail. If you have a proven background in PR and marketing communications and are ready to take your career to the next level, we encourage you to apply.
We offer a collaborative work environment, competitive compensation, and opportunities for professional development. At Bonia, we value creativity, innovation, and commitment to excellence. Join us in shaping the future of fashion communications.
Tanggung Jawab
- Develop and execute PR and marketing communication strategies to enhance brand positioning.
- Manage end-to-end campaign timelines, budgets, and resources across multiple projects.
- Build and maintain relationships with media, influencers, and stakeholders to maximize coverage.
- Write and edit press releases, media kits, speeches, and corporate communication materials.
- Coordinate PR activations, events, and product launches.
- Monitor media coverage and prepare reports on campaign effectiveness and ROI.
- Collaborate with internal teams (creative, digital, sales) to ensure brand consistency.
- Support crisis communication management and maintain brand reputation.
Kualifikasi
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
- Minimum 4-6 years of experience in PR and marketing communications, preferably in retail or lifestyle industry.
- Proven track record in managing successful PR campaigns and media relations.
- Excellent writing, editing, and verbal communication skills in English and Malay.
- Strong project management and organizational skills with attention to detail.
- Ability to work in a fast-paced environment and handle multiple priorities.
- Creative thinking and problem-solving abilities.
- Proficiency in Microsoft Office and familiarity with design tools (Canva, Photoshop) is a plus.