Deskripsi Pekerjaan
Join the dynamic team at Marina Properties Pte Ltd as an Assistant Manager in Retail Marketing Communications. In this pivotal role, you will be responsible for driving footfall and engagement within our retail properties. Your primary focus will be on co-creating innovative marketing initiatives and joint promotions with tenants to maximize mall participation. We are looking for a strategic thinker who can build strong partnerships, develop compelling marketing campaigns, and support the overall growth of our retail portfolio.
You will work closely with various stakeholders to ensure marketing strategies align with business objectives. The role offers a fantastic opportunity to lead impactful campaigns and shape the retail experience for shoppers and tenants alike.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for retail properties to enhance brand visibility and drive tenant sales.
- Manage and nurture relationships with retail tenants, acting as the primary point of contact for marketing support and promotional opportunities.
- Plan and coordinate large-scale mall events, seasonal campaigns, and promotional activities to boost foot traffic.
- Analyze market trends and consumer behavior to identify new opportunities for engagement and growth.
- Collaborate with internal teams, including operations and leasing, to ensure marketing initiatives align with business goals.
- Oversee the production of marketing collateral, including digital content, flyers, and in-mall signage.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4-6 years of experience in retail marketing, mall management, or communications, preferably in a multi-property environment.
- Strong project management skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
- Excellent verbal and written communication skills in English.
- Proficiency in digital marketing tools, CRM software, and basic graphic design software.
- Demonstrated ability to build and maintain strong professional relationships with external stakeholders and tenants.