Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for beauty and retail? Hong Kong Sa Sa (M) Sdn Bhd is looking for a creative, data-driven, and highly organized Assistant Marketing Manager to join our team in Kuala Lumpur. In this pivotal role, you will be the heartbeat of our marketing efforts, bridging the gap between brand vision and market execution.
As our Assistant Marketing Manager, you will lead the Marketing Communications (Marcom) and Digital Marketing divisions. You will be responsible for crafting impactful campaigns, driving digital engagement, and ensuring our brand remains at the forefront of the competitive retail landscape. If you possess a keen eye for market trends and a proven track record of managing multi-channel marketing initiatives, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated marketing campaigns across digital, social, and traditional media channels.
- Lead and mentor the marketing team to achieve daily performance targets and long-term brand objectives.
- Manage the brand’s digital footprint, including website content, social media strategy, and e-commerce marketing.
- Coordinate with internal departments to launch seasonal promotions, store openings, and product showcases.
- Monitor and analyze campaign performance metrics (ROI, conversion rates, reach) to optimize future marketing efforts.
- Oversee the annual marketing budget, ensuring cost-effective allocation of resources.
- Manage relationships with external agencies, media partners, and vendors to ensure brand alignment.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related field.
- Minimum 3-5 years of experience in a marketing role, with at least 1 year in a supervisory capacity.
- Solid understanding of digital marketing platforms, including Meta Ads, Google Analytics, and SEO/SEM best practices.
- Proven ability to manage end-to-end campaign execution from concept to reporting.
- Excellent communication skills in English and Malay; fluency in Mandarin is a significant advantage.
- Strong analytical skills with the ability to turn data into actionable marketing strategies.
- A proactive mindset with the ability to lead and motivate a diverse team in a fast-paced environment.