Deskripsi Pekerjaan
Are you a passionate brand advocate with a deep understanding of the retail landscape? Muji is seeking a dynamic Assistant Marketing Manager to spearhead our Local Store Marketing (LSM) initiatives in Makati City. In this role, you will bridge the gap between our global brand philosophy and the local community, ensuring that every store touchpoint resonates with our Filipino customers.
The ideal candidate will be a creative strategist capable of executing localized campaigns that drive foot traffic, boost store engagement, and strengthen Muji's presence in key urban hubs. You will work closely with store operations, visual merchandising, and regional marketing teams to develop hyper-local activations that celebrate the Muji lifestyle.
If you have a keen eye for retail trends, a love for minimalist design, and the ability to turn community insights into actionable marketing plans, we invite you to join our growing team in Metro Manila.
Tanggung Jawab
- Develop and execute localized marketing plans to increase store visibility and customer engagement.
- Coordinate with Store Managers to design and implement in-store promotional activities and events.
- Monitor and analyze foot traffic patterns and sales performance to optimize marketing spend.
- Manage relationships with local community partners, influencers, and shopping mall administrators.
- Oversee the deployment of Point-of-Sale (POS) marketing materials, ensuring brand consistency.
- Conduct regular field visits to assess store marketing execution and gather customer feedback.
- Prepare comprehensive reports on campaign effectiveness and provide recommendations for future activations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- At least 3-5 years of experience in retail marketing or field marketing, preferably in the lifestyle or fashion industry.
- Strong understanding of the Philippine retail market and local consumer behavior.
- Excellent project management skills with the ability to handle multiple store locations.
- Proficiency in digital marketing tools and data analytics software.
- Exceptional verbal and written communication skills.
- Ability to work independently and collaboratively in a fast-paced retail environment.