Deskripsi Pekerjaan
Join Neo-Fashion of Two L Meiconsepts as our Assistant Marketing Manager and drive brand growth through innovative retail and offline marketing strategies. This pivotal role requires you to craft compelling brand narratives, execute multi-channel campaigns, and enhance market visibility to elevate our company's competitive edge. You'll collaborate with cross-functional teams to align marketing initiatives with business objectives, analyze consumer behavior, and optimize marketing spend for maximum ROI. Our ideal candidate thrives in dynamic environments and is passionate about transforming creative concepts into measurable results that resonate with local and regional audiences.
Tanggung Jawab
- Develop and implement comprehensive retail marketing campaigns to boost brand awareness and customer engagement
- Manage offline marketing initiatives including in-store promotions, events, and local partnerships
- Analyze market trends and consumer insights to refine marketing strategies and identify growth opportunities
- Coordinate with sales teams to ensure consistent brand messaging across all touchpoints
- Monitor campaign performance using KPIs and generate actionable reports for leadership
- Oversee marketing budget allocation and vendor partnerships for promotional materials
- Maintain compliance with brand guidelines while adapting strategies to regional market dynamics
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 3+ years of experience in retail/offline marketing with measurable campaign success
- Proven expertise in budget management and ROI-driven marketing initiatives
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, etc.)
- Exceptional project management abilities with experience coordinating cross-functional teams
- Creative thinker with deep understanding of Malaysian consumer behavior and market trends
- Excellent communication skills with ability to present complex strategies to stakeholders