Deskripsi Pekerjaan
Join the dynamic team at LG Electronics as an Assistant Product Marketing Manager. In this pivotal role, you will play a key part in developing and implementing 360-degree integrated marketing communications campaigns and programs for our diverse product portfolio. We are looking for a creative and analytical professional who can bridge the gap between product development and market execution. You will be responsible for crafting compelling narratives that resonate with our target audience, driving brand awareness, and boosting product adoption across both ATL (Above the Line) and BTL (Below the Line) channels. Collaborate closely with cross-functional teams to ensure product launches are successful and meet strategic business objectives.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies for new and existing product lines.
- Lead the planning and implementation of integrated ATL/BTL marketing communications campaigns to maximize brand visibility and product penetration.
- Conduct in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Collaborate with product management, sales, and design teams to ensure consistent messaging and product positioning.
- Manage budgets and track campaign performance using key performance indicators (KPIs) to optimize future initiatives.
- Coordinate with external agencies and vendors to produce high-quality marketing collateral and creative assets.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 1-3 years of experience in product marketing, communications, or brand management (experience in the consumer electronics or technology sector is a plus).
- Strong understanding of integrated marketing principles, including digital marketing, social media, and traditional advertising.
- Excellent verbal and written communication skills with the ability to translate complex product features into customer benefits.
- Proficiency in using marketing analytics tools and CRM platforms.
- Proactive, detail-oriented, and able to work effectively in a fast-paced, cross-functional environment.