Deskripsi Pekerjaan
Are you a dynamic communications professional looking to elevate your career with a leading brand? Gardenia is seeking a talented and driven Assistant Public Relations Manager to join our team in Biñan, Laguna. In this role, you will play a pivotal part in shaping our brand narrative, managing media relations, and executing high-impact PR strategies that resonate with our retail and trading target audiences.
The ideal candidate is a strategic thinker with a flair for storytelling and a deep understanding of the Philippine consumer landscape. You will work closely with our marketing team to ensure brand consistency across all channels, manage crisis communications, and foster strong relationships with stakeholders, influencers, and media partners. If you are passionate about building brand equity and have the skills to drive engagement through innovative PR campaigns, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive public relations strategies to enhance brand visibility for retail and trading products.
- Manage media relations by drafting press releases, media kits, and coordinating interviews and press events.
- Monitor and analyze media coverage to provide actionable insights and reports to the management team.
- Collaborate with cross-functional teams to align PR activities with broader marketing and business objectives.
- Coordinate with internal and external stakeholders, influencers, and brand partners to boost promotional efforts.
- Manage community relations and support corporate social responsibility (CSR) initiatives.
- Oversee the preparation of speeches, reports, and presentations for company executives.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
- Minimum of 3-5 years of experience in public relations, corporate communications, or brand management.
- Excellent command of English and Filipino, with exceptional written and verbal communication skills.
- Strong existing network of media contacts and industry influencers is highly preferred.
- Proficiency in digital PR tools, social media management, and media monitoring software.
- Proven ability to manage crisis situations and handle media inquiries with professionalism and composure.
- Strong organizational skills with the ability to manage multiple projects under tight deadlines.