Deskripsi Pekerjaan
Join our dynamic team as Assistant Vice President of Program Campaign Management, where you'll spearhead end-to-end acquisition strategies for pSIM, eSIM (both Prepaid & Postpaid), and Fixed Wireless Access (FWA) solutions. This pivotal role demands strategic leadership in driving customer growth through innovative campaign execution, cross-functional collaboration, and data-driven decision-making. You'll own the full campaign lifecycle from ideation to optimization, ensuring maximum ROI and market penetration. The ideal candidate thrives in fast-paced telecom environments and possesses deep expertise in prepaid/postpaid acquisition channels. Leverage your analytical prowess to transform market insights into actionable campaigns that drive sustainable revenue growth and enhance customer lifetime value.
Tanggung Jawab
- Develop and execute comprehensive acquisition strategies for pSIM, eSIM, and FWA products across prepaid/postpaid segments
- Lead end-to-end campaign management lifecycle including planning, budgeting, execution, and performance analysis
- Collaborate with product, sales, and technology teams to align campaign objectives with business goals
- Analyze campaign performance metrics (KPIs, ROI, conversion rates) and optimize strategies based on data insights
- Manage cross-functional teams to ensure seamless campaign implementation and resource allocation
- Drive innovation in customer acquisition through emerging channels and technologies
- Report campaign performance and strategic recommendations to senior leadership
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 8+ years of experience in program/campaign management with 3+ years in leadership roles
- Proven track record in prepaid/postpaid acquisition strategies for telecom or tech products
- Expertise in pSIM/eSIM/FWA product ecosystems and industry best practices
- Strong analytical skills with proficiency in campaign analytics tools (e.g., Google Analytics, Adobe Analytics)
- Experience managing cross-functional teams and complex project portfolios
- Advanced knowledge of Indonesian telecom market dynamics and consumer behavior