Deskripsi Pekerjaan
Optum, a leading health services and innovation company, is seeking a visionary Associate Director of Direct Marketing Content Strategy to lead our dynamic team in Makati City, Metro Manila. This strategic leadership role is designed for an accomplished marketer who excels at crafting compelling narratives and driving measurable business outcomes through direct customer outreach.
In this pivotal position, you will take full ownership of the direct marketing content roadmap. You will be responsible for developing and executing holistic content strategies that span email, direct mail, and digital channels. A key aspect of this role is the ability to manage and interpret campaign-level P&L impact, ensuring that every marketing investment is optimized for maximum return on investment. You will bridge the gap between creative excellence and data-driven performance, translating complex value propositions into engaging customer journeys that drive acquisition, retention, and lifetime value.
As Associate Director, you will lead a high-performing team of writers, designers, and marketing specialists. Your leadership will be crucial in fostering a culture of innovation, continuous improvement, and accountability. You will collaborate extensively with cross-functional teams across Analytics, Product, Sales, and Clinical Operations to align content initiatives with overarching business objectives. At Optum, we are committed to improving the health system. If you are a seasoned marketing leader with a passion for content strategy and a proven ability to drive ROI, we invite you to help shape the future of healthcare marketing.
Tanggung Jawab
- Develop and execute the comprehensive direct marketing content strategy, aligning it with corporate goals, brand guidelines, and P&L targets.
- Oversee the end-to-end creation and optimization of high-performance marketing content across email, direct mail, display, and social channels.
- Manage and analyze campaign-level P&L impact, providing strategic recommendations to maximize ROI and ensure fiscal responsibility.
- Lead, mentor, and scale a talented team of content creators, strategists, and marketing professionals.
- Partner with Analytics and Data Science teams to mine customer insights, drive segmentation strategies, and refine personalization efforts.
- Champion a culture of A/B testing and experimentation to continuously improve conversion rates and customer engagement.
- Serve as the key liaison between Marketing, Sales, Product, and Clinical teams to ensure cohesive and integrated campaign messaging.
- Monitor industry trends, competitive landscape, and emerging technologies to keep Optum's direct marketing approach cutting-edge and effective.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field. An MBA or Master's degree is highly preferred.
- 8+ years of progressive experience in direct marketing, content strategy, or digital marketing, with at least 3-5 years in a senior leadership role.
- Demonstrated success in managing large-scale, ROI-driven marketing campaigns and a strong understanding of campaign-level P&L management.
- Exceptional written and verbal communication skills, with a portfolio showcasing strategic, results-oriented content campaigns.
- Advanced proficiency with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, capable of translating complex data into clear, actionable marketing strategies.
- Experience in the healthcare, health insurance, or pharmaceutical industry is a distinct advantage.
- Proven ability to lead cross-functional teams, manage multiple priorities, and thrive in a fast-paced, matrixed environment.