Deskripsi Pekerjaan
Are you a visionary marketing leader with a proven track record in crafting impactful executive experiences and driving strategic engagement? Optum, a leader in health services innovation and a part of UnitedHealth Group, is actively seeking an experienced and dynamic Associate Director, Event Marketing & Executive Communications to join our high-performing team in Makati City.
In this pivotal role, you will be instrumental in shaping Optum's executive presence and thought leadership through the end-to-end management of high-profile events and sophisticated communication strategies. You will take ownership of the development and flawless execution of compelling content and immersive experiences for our priority Optum Rx events. Your mission will be to ensure strict compliance, drive data-driven engagement, and significantly contribute to our pipeline growth and market influence.
This is a unique opportunity to lead critical initiatives that elevate our brand, strengthen relationships with key stakeholders, and amplify our voice within the rapidly evolving healthcare industry. We are looking for an individual who thrives in a fast-paced, complex environment, possesses exceptional strategic thinking capabilities, and has a demonstrable history of success in both large-scale event marketing and high-stakes executive communications. If you are passionate about transforming healthcare and have the expertise to deliver world-class events and executive messaging, we invite you to make a profound impact with Optum.
Tanggung Jawab
- Lead the strategic planning, development, and flawless execution of Optum Rx's executive events and communication programs, from concept to comprehensive post-event analysis.
- Develop and curate compelling executive-level content, presentations, and communication materials that align seamlessly with Optum's brand messaging and critical business objectives.
- Manage all aspects of event logistics, including budget oversight, strategic vendor relationships, and intricate stakeholder engagement to ensure seamless, high-quality experiences.
- Implement and drive data-driven engagement strategies, meticulously track key performance indicators (KPIs), and provide comprehensive, actionable reports on event and communication effectiveness, continuously optimizing for pipeline generation and ROI.
- Ensure all event activities and executive communications strictly adhere to regulatory compliance standards, internal brand guidelines, and ethical practices.
- Collaborate cross-functionally with sales, product, legal, and senior leadership teams to integrate event and communication strategies with broader marketing initiatives and overarching business goals.
- Identify, evaluate, and implement innovative event technologies and communication best practices to significantly enhance participant experience and maximize organizational impact.
- Provide mentorship and guidance to junior team members, fostering a culture of excellence and continuous improvement.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field from an accredited institution; a Master's degree is highly preferred.
- Minimum of 8+ years of progressive experience in event marketing, executive communications, or corporate communications, with a strong preference for experience within the healthcare or a related regulated industry.
- Demonstrated track record of successfully managing large-scale, high-profile executive events and crafting strategic, impactful communications for senior leadership.
- Exceptional written and verbal communication skills, with an acute attention to detail, a nuanced understanding of executive tone, and the ability to articulate complex concepts clearly and concisely.
- Strong project management acumen, including expertise in budgeting, vendor management, and the proven ability to effectively manage multiple complex projects simultaneously under tight deadlines.
- Proficiency in leveraging data analytics, CRM tools, and marketing automation platforms to measure event impact, inform future strategies, and drive continuous improvement.
- Demonstrated ability to collaborate effectively with diverse cross-functional teams and influence stakeholders at all levels of a global or matrixed organization.
- Strategic mindset with the ability to translate business objectives into impactful event and communication strategies.