Deskripsi Pekerjaan
Are you ready to shape the future of retail and consumer engagement? Join SC Johnson as an Associate Manager, Customer Marketing (Trade Marketing). In this pivotal role, you will bridge the gap between our powerful brands and the everyday shoppers who love them. We are seeking a strategic thinker with a passion for data-driven marketing and on-ground activation.
You will lead trade marketing initiatives, optimize shelf placement, and develop innovative promotional strategies that resonate with local markets. Your work will directly impact sales performance and brand visibility across key retail channels. If you thrive in a fast-paced environment and want to make a tangible difference in the FMCG industry, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive trade marketing plans aligned with regional sales goals and company objectives.
- Collaborate closely with cross-functional teams, including Sales, Product Marketing, and Supply Chain, to ensure cohesive brand messaging.
- Manage marketing budgets efficiently, tracking ROI to ensure cost-effective campaign execution.
- Analyze market trends and consumer behavior data to identify new growth opportunities and optimize strategies.
- Oversee the development and distribution of in-store merchandising materials and point-of-sale (POS) displays.
- Build and maintain strong relationships with key retail partners and distributors to drive mutual business success.
- Monitor competitor activities and market shifts to keep the brand competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in Trade Marketing, Customer Marketing, or FMCG.
- Strong analytical skills with the ability to interpret sales data and generate actionable insights.
- Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
- Experience in the Consumer Goods or Household Products industry is highly preferred.
- Proficiency in CRM tools, marketing software, and Microsoft Office Suite.
- Proactive problem-solver with a high level of organizational capability.