Deskripsi Pekerjaan
Chin Hin Group Berhad is seeking a visionary and strategic Assistant General Manager / General Manager of Corporate Communication and Branding to lead our brand evolution. In this high-impact role, you will be the architect of our corporate narrative, driving initiatives that strengthen our market positioning and foster deep engagement with our stakeholders.
As a key leader, you will collaborate closely with Sales and CRM departments to translate business objectives into compelling brand experiences. You will oversee all aspects of corporate messaging, media relations, and digital brand presence, ensuring consistency across all touchpoints. The ideal candidate is a seasoned communication expert with a proven track record in reputation management and a passion for building brands that resonate in a competitive corporate landscape.
Tanggung Jawab
- Develop and execute comprehensive corporate communication and branding strategies aligned with company growth goals.
- Lead public relations efforts, including media engagement, press releases, and crisis communication management.
- Partner with the Sales and CRM teams to integrate brand messaging into customer journey touchpoints for improved engagement.
- Oversee the creative direction of all corporate assets, including digital content, marketing collateral, and annual reports.
- Monitor and analyze brand performance metrics to optimize communication strategies and drive ROI.
- Mentor and manage the communications team to foster a high-performance culture and ensure creative excellence.
- Act as a brand steward, ensuring all internal and external messaging adheres to corporate identity standards.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 8-10 years of experience in corporate communications, branding, or journalism, preferably within a group structure.
- Exceptional command of English and Bahasa Malaysia (written and spoken) with high-level storytelling skills.
- Strong stakeholder management skills with the ability to influence leadership and cross-functional teams.
- Proven expertise in digital branding, social media strategy, and content marketing.
- Demonstrated crisis management experience and a proactive approach to issue resolution.
- Strategic thinker with a track record of translating complex business data into simple, impactful brand narratives.