Deskripsi Pekerjaan
Join our dynamic marketing team as an ATL (Above The Line) Specialist where you'll drive brand visibility and lead generation through innovative advertising strategies. This pivotal role requires strategic planning and execution of integrated media campaigns across traditional platforms including TV, radio, and print. You'll collaborate with creative teams to develop compelling messaging that resonates with target audiences while ensuring brand consistency and regulatory compliance. The ideal candidate will leverage data analytics to optimize campaign performance, maximize ROI, and identify emerging market opportunities. If you're passionate about crafting impactful advertising experiences and thrive in a results-driven environment, we encourage you to apply.
Tanggung Jawab
- Develop and implement comprehensive ATL marketing strategies aligned with brand objectives
- Manage end-to-end campaign execution across traditional media channels
- Analyze campaign performance metrics and ROI to optimize future initiatives
- Collaborate with creative teams to produce high-impact advertising content
- Conduct market research to identify audience trends and competitive insights
- Coordinate with media partners for effective ad placements and negotiations
- Prepare detailed campaign reports and performance dashboards for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Advertising, Communications or related field
- 3+ years of experience in ATL campaign management and traditional media
- Proven track record of successful advertising campaign execution
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent communication and presentation abilities
- Deep understanding of Philippine media landscape and consumer behavior
- Ability to manage multiple projects under tight deadlines
- Proficient in budget planning and resource allocation