Deskripsi Pekerjaan
Join MVP Asia Pacific's dynamic marketing team as an AU Content & Marketing Specialist and drive our brand's digital presence in the Australian market. We're seeking a creative strategist to craft compelling narratives that resonate with Australian audiences while aligning with our global brand vision. In this pivotal role, you'll develop integrated content strategies across digital platforms, collaborate with cross-functional teams to ensure campaign consistency, and analyze performance metrics to optimize engagement. Our fast-paced startup environment offers opportunities to shape marketing initiatives from conception to execution, with exposure to diverse industries and innovative projects. If you're passionate about storytelling and data-driven marketing, you'll thrive in our collaborative culture that values creativity, analytical thinking, and continuous growth.
Tanggung Jawab
- Develop and execute multi-channel content strategies tailored for the Australian market
- Create engaging SEO-optimized content including blogs, social media posts, email campaigns, and web copy
- Manage digital marketing campaigns across platforms (LinkedIn, Instagram, Google Ads)
- Analyze performance metrics to refine content strategies and improve ROI
- Collaborate with design teams to ensure visual consistency across all assets
- Conduct market research to identify emerging trends and competitive opportunities
- Maintain content calendar and ensure timely delivery of all marketing materials
- Optimize conversion funnels through A/B testing and user behavior analysis
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 3+ years of experience in content creation and digital marketing
- Proven portfolio demonstrating successful Australian market campaigns
- Expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs)
- Advanced proficiency in content management systems (WordPress, HubSpot)
- Strong analytical skills with experience in data-driven decision making
- Exceptional written and verbal communication skills
- Certification in Google Marketing or HubSpot preferred