Deskripsi Pekerjaan
Join Private Advertiser as an Assistant Vice President to lead transformative media strategies for our Brand TRI and Digital Distribution channels. This pivotal role requires developing and executing integrated media campaigns that bridge digital and offline touchpoints, ensuring cohesive brand messaging across all platforms. You'll spearhead data-driven initiatives to optimize media spend, enhance audience engagement, and drive measurable ROI for our expanding portfolio. Collaborate with cross-functional teams to align media strategies with overarching business objectives while staying ahead of industry trends. The position offers the opportunity to shape our media landscape in Jakarta's dynamic market through innovative channel planning and performance analytics.
Tanggung Jawab
- Develop and implement integrated media strategies for Brand TRI and Digital Distribution across digital/offline channels
- Oversee end-to-end campaign execution including budget allocation, vendor negotiations, and performance tracking
- Analyze market trends and consumer behavior to inform media planning decisions
- Lead cross-functional teams to ensure alignment between media initiatives and brand objectives
- Optimize media mix through continuous A/B testing and performance analytics
- Manage relationships with key media partners and platform stakeholders
- Prepare comprehensive media performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business Administration (MBA preferred)
- Minimum 7 years of experience in media management with digital distribution expertise
- Proven track record of developing integrated media campaigns across multiple channels
- Advanced proficiency in media analytics tools (e.g., Google Analytics, Adobe Analytics)
- Strong negotiation skills with media vendors and platform partners
- Experience managing media budgets exceeding $1M annually
- Leadership experience managing cross-functional teams of 5+ members
- Fluency in Bahasa Indonesia and English