Deskripsi Pekerjaan
Join Eastvantage's dynamic marketing team as a B2B Content Marketing Specialist and drive meaningful engagement in the digital landscape. We're seeking a strategic mid-senior professional to craft compelling narratives that resonate with B2B audiences, generate qualified leads, and elevate our brand authority. In this role, you'll develop end-to-end content strategies across multiple channels, collaborate with cross-functional teams, and leverage data to optimize campaign performance. If you're passionate about transforming complex concepts into persuasive content and want to make measurable impact, this is your opportunity to grow with an industry leader.
Tanggung Jawab
- Develop and execute B2B content strategies aligned with business objectives and target audience needs
- Create high-impact content including whitepapers, case studies, blog posts, and email campaigns
- Conduct market research and competitor analysis to identify content opportunities and trends
- Optimize content for SEO and track performance using analytics tools to measure ROI
- Collaborate with sales and product teams to ensure content supports lead generation goals
- Manage content calendars and ensure timely delivery across digital platforms
- Maintain brand voice consistency while adapting content for different B2B buyer personas
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of B2B content marketing experience with proven campaign results
- Expertise in creating long-form content, including whitepapers and case studies
- Strong analytical skills with experience in marketing automation and SEO tools
- Exceptional writing and editing abilities with attention to detail
- Experience managing content calendars and project timelines
- Proficiency in content management systems (CMS) and marketing analytics platforms