Deskripsi Pekerjaan
Join our dynamic marketing team as a Brand Activation Manager where you'll spearhead innovative campaigns that transform brand awareness into tangible consumer engagement. This pivotal role requires you to craft and execute cutting-edge brand activation strategies that resonate with target audiences across Jakarta's vibrant marketplace. You'll orchestrate end-to-end promotional events, from concept development and vendor coordination to post-campaign analysis, ensuring maximum ROI and brand visibility. Your expertise in interpreting engagement metrics, brand lift data, and conversion rates will directly influence our marketing direction and budget allocation. Collaborate seamlessly with creative, sales, and digital teams to deliver cohesive omnichannel experiences that drive customer loyalty and market share growth. In this fast-paced environment, you'll leverage consumer insights to develop memorable brand experiences that differentiate us in Indonesia's competitive landscape.
Tanggung Jawab
- Develop comprehensive brand activation strategies aligned with business objectives and target audience demographics
- Plan, manage, and execute promotional events including product launches, experiential campaigns, and sponsorships
- Analyze campaign performance metrics including ROI, engagement rates, brand lift, and conversion metrics
- Coordinate cross-functional teams including creative, digital, and sales to ensure seamless campaign execution
- Manage vendor relationships, budget allocation, and logistics for all activation initiatives
- Monitor market trends and competitor activities to identify innovation opportunities
- Create detailed post-campaign reports with actionable insights for strategy refinement
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Minimum 3 years of experience in brand activation, event marketing, or experiential marketing
- Proven track record of planning and executing successful promotional campaigns in Jakarta
- Strong analytical skills with ability to interpret ROI, engagement, and brand performance data
- Expertise in project management including budgeting, vendor coordination, and timeline management
- Exceptional communication skills with ability to present complex insights to stakeholders
- Creative problem-solving abilities with focus on innovative brand experiences