Deskripsi Pekerjaan
Hypefast is looking for a dynamic and passionate Brand Activation Specialist (Mom and Kids) to join our growing team in Jakarta. In this role, you will be the driving force behind our on-the-ground marketing efforts, ensuring that our brand resonates deeply with our target audience.
As a field brand guardian, your primary mission is to ensure absolute consistency in brand messaging and to deliver an unforgettable consumer experience. You will be the eyes and ears of the brand on the ground, actively monitoring competitor activities, tracking shifting consumer trends, and identifying new opportunities to elevate our market presence within the highly competitive Mom and Kids sector.
The ideal candidate is a highly energetic, organized, and creative professional who thrives in fast-paced environments. You understand the nuances of marketing to parents and children, and you know how to create engaging, meaningful interactions that drive brand loyalty. If you are ready to take ownership of exciting activation campaigns and make a tangible impact, we want to hear from you!
Tanggung Jawab
- Act as the primary field brand guardian to ensure consistent brand messaging and exceptional consumer experiences across all touchpoints.
- Plan, execute, and oversee on-ground brand activation strategies specifically tailored for the Mom and Kids demographic.
- Continuously monitor competitor activities, market shifts, and consumer behavior to identify new growth and engagement opportunities.
- Collaborate closely with internal marketing, sales, and external event teams to ensure seamless campaign rollouts.
- Build and nurture strong relationships with key retail partners, stakeholders, and brand ambassadors.
- Track the performance and ROI of activation campaigns, providing detailed reports and actionable insights for future initiatives.
- Ensure all promotional materials, merchandise, and brand assets are deployed effectively and maintained to the highest standards in the field.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in brand activation, field marketing, or event management, ideally within the FMCG, retail, or child/parent-focused industries.
- Deep understanding of the Mom and Kids market, including current trends, consumer pain points, and purchasing behaviors in Indonesia.
- Exceptional communication, presentation, and interpersonal skills, with the ability to engage effectively with diverse audiences.
- Strong organizational and project management skills, with a proven ability to handle multiple campaigns simultaneously.
- Willingness to travel within the Jakarta region and work flexible hours, including weekends, for on-site event activations.
- A proactive, creative problem-solver with a hands-on approach and a passion for building memorable brand experiences.